5 Real Estate Marketing Trends Every Australian Agent Should Know in 2025

The real estate landscape is evolving—and so are the strategies agents need to stay ahead. In 2025, it’s not enough to just have a few listings on a portal and a handful of social posts. Today’s sellers (and buyers) are more informed, more digital-savvy, and more selective about who they trust with their most valuable asset.

If you’re a real estate agent in Australia, here are five key marketing trends you need to know—and how to make the most of them to grow your business.

1. Hyperlocal Marketing Is King

In 2025, generic branding just doesn’t cut it. Homeowners want to know that you are the local expert in their suburb. The agents winning in today’s market are the ones who position themselves as hyperlocal specialists.

What to do:

• Regularly post suburb-specific content: market updates, auction results, off-market insights.

• Run suburb-targeted Meta and Google Ads.

• Use suburb names in your SEO strategy (e.g. “Best Agent in Glen Waverley”).

📊 Data shows that localised ads get 2–3x higher engagement than generic ones.

2. Short-Form Video is Driving Listings

Reels, TikToks, and YouTube Shorts aren’t just for dancing anymore—they’re driving appraisals. Agents using short-form video to build trust, showcase listings, and educate sellers are getting more engagement, faster conversions, and stronger brand recall.

What to do:

• Post 2–3 short videos per week with tips, property tours, or market insights.

• Keep it personal and real—polished is good, but authenticity performs better.

• Use trending sounds and subtitles to maximise reach.

📱 Instagram Reels reach up to 20% more people than static posts (Meta, 2025).

3. AI-Powered Lead Nurturing Is a Game Changer

Leads are great—but only if you follow them up. In 2025, smart agents are using automation tools and AI-powered CRMs to nurture seller leads over weeks and months, not just days.

What to do:

• Set up an automated email or SMS sequence for new enquiries.

• Use AI to personalise messaging based on property type, timeline, and suburb.

• Don’t rely on one follow-up—use multi-touch campaigns that span weeks.

🤖 Agents using automated nurturing sequences convert 35% more leads on average (ActivePipe, 2024).

4. Your Online Reputation is Your Digital First Impression

Before they call you, potential sellers Google you. And what they see often determines whether they reach out—or keep scrolling.

What to do:

• Collect Google reviews after every successful sale.

• Optimise your Google Business Profile with recent photos, services, and accurate info.

• Encourage past clients to post testimonials on social media and tag you.

🌐 83% of sellers read online reviews before choosing an agent (REA Group, 2024).

5. Multichannel = More Leads

Agents relying on one platform (like Instagram or REA alone) are missing out. The best results in 2025 come from a multichannel strategy that includes paid ads, social content, SEO, and email—all working together.

What to do:

• Run ads across both Meta and Google for visibility + intent.

• Create weekly content (videos, blogs, or carousels) and repurpose it across platforms.

• Use email to stay in touch with your database with helpful market updates and listings.

📈 Agents using 3+ channels generate 72% more leads than those using one (HubSpot, 2024).

Final Word

2025 is the year of strategic marketing for agents. It’s no longer about being everywhere—it’s about showing up the right way, with the right message, to the right audience.

At ListingBoost, we specialise in helping Australian real estate agents implement smart, multichannel strategies that bring in qualified seller leads and drive real results—like increased appraisals, listings, and commissions.

Ready to grow your business this year?

👉 Book a free strategy session today. Let’s make 2025 your best year yet.