appraisal funnels

Google Ads is still working for real estate agents in 2026. What has changed is not whether the channel works, but how precise you need to be to get strong results. The old approach of running a few broad keywords, sending people to a generic homepage, and hoping enough traffic turns into appraisals is getting exposed faster. Search is changing, AI features are changing how people explore information, and local competition is getting tighter. At the same time, Google still de

If you are a real estate agent asking what is still working for appraisal funnels in 2026, the first thing to understand is this: the fundamentals have not disappeared, but the lazy version of them has become much weaker. Appraisal funnels still work. Google Ads still work. Meta still works. Local SEO still works. Seller-focused landing pages still work. Retargeting still works. Database reactivation still works. What is not working nearly as well is generic messaging, thin s