appraisal funnels

Most agents say they want more listings, more appraisals, and a more consistent pipeline. But when you look at how many agencies actually approach their marketing, appraisal funnels are still not treated with the importance they deserve. They are often left as an afterthought. They get attention when things go quiet, get discussed when listings feel light, and get tested in short bursts before being ignored again when business picks up. That is a mistake, because appraisal fu