Appraisal funnels

Appraisal funnels Appraisal funnels are only valuable if they lead to the right conversations. That is the part many agents miss. They focus on traffic, cost per lead, or how many people filled in a form, but those numbers do not mean much on their own. What actually matters is whether the funnel is producing better seller enquiries from homeowners who are local, relevant, and more likely to move toward an appraisal. That is the commercial outcome. Not just more names in the