appraisal funnels

Most agents think about appraisal funnels at the wrong time. They start paying attention when listings feel light, the pipeline looks thin, and the month is suddenly carrying more pressure than they would like. At that point, the funnel is no longer being seen as a strategic growth system. It is being seen as a quick fix. That is where the problem starts. Appraisal funnels can absolutely help create more seller enquiries and more appraisal opportunities. But they work best wh