Facebook leads

Facebook leads have a bad reputation in real estate. Ask enough agents about them and you will usually hear the same things. The leads are poor quality. The people are not serious. They never answer the phone. They were just curious. They are too early, too vague, too flaky, or too far away from being a real seller opportunity. Over time, many agents come to the same conclusion. Facebook leads must just be bad. That is usually the wrong conclusion. The bigger truth is that Fa