Google Ads for real estate agents

Google Ads can still be one of the strongest channels for generating seller enquiries, but only when the campaign is built around the way sellers actually search and the way real estate decisions are actually made. Google still defines Search campaigns as a way to show ads to people actively searching for what you offer, which is exactly why the channel remains so commercially useful for appraisals, home value searches, and local agent selection. The opportunity is not just v