Meta Ads for real estate agents

Meta ads for real estate agents Meta Ads are still working for real estate agents in 2026, but the easy version is not working as well as it used to. You can still generate seller enquiries, appraisal opportunities, and warmer local audiences through Facebook and Instagram, but the campaigns that perform best now are usually the ones built around lead quality, stronger offers, and better follow-up systems rather than cheap volume alone. Meta still actively positions lead ads