real estate funnels

Real estate funnels are one of the most misunderstood parts of marketing for agents. Some agents hear the word funnel and think of something overly technical, overly salesy, or only relevant to big agencies with dedicated marketing teams. Others treat funnels as if they only apply to paid ads or landing pages. In reality, real estate funnels are much simpler than that. A funnel is just the path someone moves through before they choose to engage with you, book an appraisal, li