Home value leads are not “bad leads”. They are early-stage sellers. If you have ever said, “Home value leads are rubbish”, you are not alone. Most agents run a home value campaign, get a bunch of enquiries, call a few, and the rest go nowhere. The conclusion is always the same: low quality. But here is the real issue: Home value leads are not broken. The conversion process is. A home value lead is usually a homeowner in one of these stages: curious and monitoring the market p