If your ads aren’t producing appraisals, you are probably targeting the wrong people Most paid ads for real estate agents fail for one reason: They are not local enough. Agents spend money on: broad city targeting (“people in Brisbane”) interest targeting that doesn’t match property ownership generic branding campaigns that reach everyone “Seller lead” ads served to renters and buyers Then they complain: “Facebook leads are rubbish.” Google is too expensive.” Ads don’t work